FRÏS VODKA
This is a repositioning of an existing brand owned by the Absolut Company in response to the growing demand for a high-value proposition in the mainstream vodka market.
Inches & Millimeters partnered with the Brand Union from initial concept development through design development to the final production prototyping.
Year: 2011
Project: Fris Vodka, Pernod Ricar/ The Absolute Company.
Client: Brand Union, New York
CCO : Richard Bates
Executive Creative Director: Chuck Carrasco-Rudy
Design Director: Apirat Infahsaeng
Role: Industrial Design Lead, Structural Design.